January 9, 2021
Once you’ve got your targeted list created, it’s time to make your marketing collaterals. In most cases, this will take longer than seven days to fine-tune. Motivated sellers are everywhere, you just need to find them. Read on for some tips on sending direct mail for your list of motivated sellers in Concord, without the costs or stress you might think!
Once you have compiled a list of motivated seller leads, spring into action, and launch your initial direct mail campaign. This is the lightest week on your 28-day motivated seller lead calendar. Don’t worry, things are gonna ramp up in week four, but this week is where you physically send out your direct mail pieces and wait for a response.
Ordinarily, it takes more than one direct mail piece to get a response from a lead. But for the sake of argument, we’ll assume your marketing message is compelling and that your list is targeted and highly-motivated. A good response rate for direct mail is about 4-5 percent; so if you send out 250 pieces, you can expect about 12 responses.
Note that highly personalized letters will have the best response rates. Think handwritten address on the envelope or notes written on lined paper. When composing your message, appeal to the recipient’s issues and clearly state how you will solve a problem for them. Also, be sure to invest in a “return service requested” service available with the post office. In case the homeowner moves you will be notified of the new address.
So, how do you send your pieces out?
Well, if you’re a “solopreneur” with a tight budget, you might have to get your direct mail materials printed and fill envelopes—or mail postcards—yourself. This can be a way to go. But if you have the funds, using a company such as Modern Postcard or Printing for Less can be a great way to free you up to get ready for the next step. Which is… Filtering Those Leads.
— see article here: https://www.fortunebuilders.com/how-to-find-motivated-sellers/
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